Americans love stars. Celebrities, athletes, politicians and, yes, corporate executives.
Nearly 20% of the 3,000 largest publicly traded companies in the U.S. change their CEO or CFO in a typical year, and the chance to put a big name in the C-suite is alluring to corporate boards, says Renny Ponvert, the founder and chief executive of Management CV, a firm that analyzes management teams and executive changes for a client base of institutional investors. One of the biggest mistakes boards can make is reaching outside company ranks for a big-name executive who turns out to be a poor fit.
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